| It’s a ‘record’, literally. The ‘Endhiran’ music album has occupied the numero uno slot in the ‘Top Charts’ list of Apple itunes Store, one of the leading portals to sell music albums online. This is the first time for a Tamil film music album to achieve this position in the website, which accounts for 70 per cent of music sold legally on the internet. And ‘Endhiran’ has managed to achieve this within a few days of its music release. This clearly shows once again the popularity of Superstar Rajinikanth and the buzz anything related to his movie could create. The other main strength of the album is no doubt the Oscar-Grammy winner A R Rahman. The movie’s audio was launched at a closely guarded but star-studded function in Malaysia over the weekend. Produced by Sun Pictures and directed by Shankar, ‘Endhiran’ is claimed to be made on a never before budget when compared to other Indian films till date. | 
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