Endhiran (The Robot) is a forthcoming science-fiction film being directed by S. Shankar . Music By A.R.Rahman
Monday, July 19, 2010
Think Music snaps up Endhiran
The Chennai based Think Music has snapped the audio rights of the most
prestigious big budget Tamil film ever.
We are talking of Sun Pictures magnum opus*Endhiran* directed by Shankar,
featuring Rajinikanth and Aishwarya Rai, with music by AR Rahman.
There was a fierce bidding war for the audio rights between Think Music and
Sony Music. Finally Think Music quoted a new record for audio in South India
and is rumoured to have paid a whopping Rs 7 Crore for Tamil and Telugu
rights!
This is the highest ever paid for an audio in south Indian film history, a
price almost on par with recent Bollywood music acquisitions. Any which way
you look, it's a fantastic buy, and overnight Think Music becomes the
biggest brand in south India.
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