The Chennai based Think Music has snapped the audio rights of the most
prestigious big budget Tamil film ever.
We are talking of Sun Pictures magnum opus*Endhiran* directed by Shankar,
featuring Rajinikanth and Aishwarya Rai, with music by AR Rahman.
There was a fierce bidding war for the audio rights between Think Music and
Sony Music. Finally Think Music quoted a new record for audio in South India
and is rumoured to have paid a whopping Rs 7 Crore for Tamil and Telugu
rights!
This is the highest ever paid for an audio in south Indian film history, a
price almost on par with recent Bollywood music acquisitions. Any which way
you look, it's a fantastic buy, and overnight Think Music becomes the
biggest brand in south India.
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